new media for a new millennium
|In support of the objectives of
the Lisbon summit and the eEurope 2005 action plan, NM2 (New Media for a New
Millennium) will create prototype production tools for the media industry
that will allow the easy production of non-linear media genres based on
moving audiovisual images suitable for transmission over broadband networks.
The new media genres will be engaging and potentially profitable. They will be characterised by the fact that the narrative presentation of the moving image media is personalised to suit the preferences of the engager. NM2 will use a practice based research methodology and will deliver seven new media productions based on the same media tools exploring a range of non-linear narrative forms for different content genres as diverse as documentary, drama and news reporting.
These productions, developed in film schools, media labs and innovative production companies, will all be mentored by major broadcasters who will assess the new media genres and consider whether the concepts they embody are suitable for mainstream adoption by national broadcasters and distributors. This methodology, the strong focus on narrativity and machine based understanding of content will lead to the creation of prototype systems that are easy to use, relevant to the industry and optimised to the creation of media with good narrative structure and high production values, all of which are essential in the creation of compelling media.
NM2 will develop strong commercial understanding of the opportunities for production based on assessments of both user reception and of the potential market. The core media handling capability developed as part of media presentation capability is likely to have more generic uses in other media forms apart from cinematic media including games and music.